Privacy Policy

1. Information We Collect

We may collect the following types of information when you interact with our website, landing pages, lead forms, social media pages, or contact us directly:

Personal Information You Provide:

• Full name
• Phone number
• Email address
• Street address and/or city of residence
• Details about your roofing needs (e.g., type of service requested, roof condition, insurance information)
• Any other information you voluntarily provide through forms, surveys, quizzes, phone calls, emails, or text messages

Information Collected Automatically:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookies, pixel tags, and similar tracking technologies (including the Meta/Facebook Pixel)
• Ad interaction data such as clicks, impressions, and form submissions

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and schedule roof inspections, estimates, or consultations
• To provide, maintain, and improve our roofing services
• To communicate with you about your project, including follow-up calls, texts, and emails
• To send you promotional offers, service reminders, or seasonal updates (you may opt out at any time)
• To run and optimize our advertising campaigns on platforms such as Facebook, Instagram, and Google
• To analyze website traffic and user behavior to improve our website and marketing
• To comply with applicable laws, regulations, and legal obligations
• To protect against fraud, unauthorized access, and other security concerns

3. Cookies and Tracking Technologies

Our website and landing pages use cookies and similar technologies, including the Meta (Facebook) Pixel, Google Analytics, and other tracking tools. These technologies help us understand how visitors interact with our website, measure the effectiveness of our advertising, and deliver relevant ads to you on third-party platforms.

You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of our website. For more information about how Meta uses your data, please visit Meta's Data Policy.

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We may share information with trusted third-party vendors who assist us in operating our business, such as CRM platforms, email marketing services, scheduling software, and payment processors
• Advertising Partners: We use platforms such as Meta (Facebook/Instagram) and Google for advertising purposes. These platforms may receive data through pixels and tracking technologies to help us measure ad performance and deliver targeted advertising
• Insurance Companies: With your consent, we may share relevant project information with your insurance provider to assist with claims processing
• Legal Compliance: We may disclose information when required by law, in response to a legal process, or to protect the rights, safety, or property of Red Oak Roofing, our customers, or the public
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our business records, comply with legal obligations, resolve disputes, and enforce our agreements. If you request deletion of your data, we will process your request in accordance with applicable laws.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to opt out of marketing communications at any time
• The right to opt out of the sale or sharing of personal information (where applicable under state law)

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within the timeframe required by applicable law.

7. Text Message and Phone Communication

By submitting your phone number through our forms or lead generation ads, you consent to receive phone calls and/or text messages from Red Oak Roofing & Construction regarding your inquiry, project updates, appointment scheduling, and promotional offers. Message and data rates may apply. You may opt out of text messages at any time by replying STOP to any message. Message frequency varies.

8. Third-Party Links

Our website or advertisements may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 18, we will take steps to delete that information promptly.

10. Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Effective Date" at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.